About

About us

Crafting excellence since day one

We believe in creating products that stand the test of time. Our commitment to quality and craftsmanship drives everything we do.

Our story

Founded with a passion for quality and innovation, we've been creating exceptional products for over a decade.

Our values

Sustainability, craftsmanship, and community are at the heart of everything we do.

Our team

A diverse group of talented individuals united by a shared vision for excellence.

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Our Journey From humble beginnings in Bali

From humble beginnings to where we are today

2019

The Conceptualization

Founder Gustav Groenendijk, drawing from his childhood memories of buying fresh bread in Portugal and his previous work in F&B, conceptualized BAKED. to bring a true breakfast and bakery culture to the local.

2020

The First Outlet (Berawa)

The flagship and very first outlet opened in the heart of Berawa, Canggu, located in what was formerly a converted workshop. It started as a small neighborhood coffee spot where bakers rolled dough by hand in full view of customers.

2022

Expansion & Community Building

Expanded operations in Pererenan and launched new product lines. BAKED. expanded across the island, opening highly anticipated locations in nearby Seminyak.

2023

The Jakarta Move

BAKED. expanded across the island, opening highly anticipated locations in nearby Seminyak.

2024

Evolution into a Lifestyle Brand

BAKED. broadened its coffee footprint, roasting 100% archipelago-sourced beans, and continued its Bali expansion, notably opening in Batu Bolong.

2025

Going International

Expanding to 1st outlet in Hakuba Japan

2026

The Gunawarman Flagship & Nationwide Recognition

BAKED. cemented its cultural footprint by opening a massive 1,500m² flagship store on Jl. Gunawarman in South Jakarta. Today, the brand is widely known as a premier café, bakery, and lifestyle institution, known for maintaining its artisanal quality and close community ties.

Rooted in Bali, 2020. Built for the everyday.

Where the ritual is celebrated.

What began as a small neighborhood café has evolved into a global meeting point. We believe the simplest elements—a perfect espresso, a morning loaf, a shared table—carry the deepest meaning. These aren't just items on a menu; they are the anchors of our daily lives.

ABOUT BAKED.

Familiar yet new. Rooted yet progressive.

BAKED. was founded on a simple premise: that the most meaningful traditions are the ones we live out every single day. Since our first doors opened in Bali, we have viewed coffee, bread, and breakfast not as trends to be engineered, but as age-old rituals to be honored. We strip away the noise to focus on the weight of honest ingredients, patient hands, and genuine human connection.

Tradition reimagined for the modern palate. We operate at the intersection of artisanal baking, specialty coffee, and global food culture. We take the meticulous craft, the deliberate patience, and the tools of heritage trades, translating them into a contemporary context. It is a dual philosophy: respecting the ancient foundations of fermentation and extraction while embracing the vibrant, cross-cultural energy of how we eat and gather today. We believe in creating products that stand the test of time, combining traditional craftsmanship with modern design principles.

Our artisanal bakes are made fresh every day, using time-honored methods and quality ingredients, grounded in local provenance and innovation. Bread and pastries baked with care and meant to be shared.

Our full-service menu blends local and global influences into food that's thoughtful, fresh, and always comforting. From breakfast to brunch and late lunch, it's the kind of food that fits your day, and stays with you.

Roasted at our Padonan Roastery. We highlight single-origin beans from across Indonesia, with full traceability and sustainability in mind. Our current origins include Toraja Sulawesi, Kintamani Bali, Aceh Gayo Sumatera, Ijen Java and Wanoja Java.

Introducing

Our Values

Shaping rituals that endure.

Mornings set the pace for the day ahead. At BAKED., we start with what matters; fresh bread straight from the oven, coffee brewed with care, and simple, honest food that makes you feel good. We believe feeling your best should be easy and within reach for everyone. Our menu is designed to give you a fresh, energising start, grounded in quality and made to be enjoyed every day.

Our roots are here, and so are the ingredients we love. We partner with trusted farmers, roasters, and producers across Indonesia, ensuring that what we serve is not only fresh and seasonal, but also supports the people and communities who make it possible. By keeping things honest and close to home, we celebrate the unique flavors, craftsmanship, and traditions that make Indonesia’s food culture so special.

Every detail at BAKED. is considered, from the layout of our spaces that welcome you in, to the packaging you take home. We believe design should make life easier, more beautiful, and more intentional. Our approach blends form and function, creating environments and objects that fit seamlessly into your daily rituals while elevating them. Whether it’s a cozy corner to sip your coffee or a thoughtfully designed takeaway cup, we make sure every touchpoint adds to your experience.

By designing with waste in mind, we create less of it. It’s not just a sustainability effort, it’s our way of honoring the process, the people, and the planet behind every ingredient. Because at BAKED., waste isn’t the end of the story. It’s the start of something better.

Frequently Asked Questions

Everything you need to know about our products

We source our specialty coffee beans directly from small-holder farmers across Indonesia, including Bali, Java, and Sumatra. Each origin is carefully selected for its unique flavor profile and sustainable farming practices.
Our slow-fermented sourdough breads are best enjoyed within 3-4 days when stored at room temperature in a bread bag or wrapped in cloth. For longer storage, slice and freeze for up to 3 months. Toast directly from frozen for best results.
Yes, we deliver across Bali. Orders placed before 2 PM are delivered the next day. Free delivery for orders over 250,000 IDR within Denpasar, Canggu, and Ubud areas. Delivery fees apply to other regions.
We use a 48-hour slow fermentation process with our house-cultured wild yeast starter. This traditional method creates complex flavors, better digestibility, and a naturally longer shelf life without any preservatives or commercial yeast.
Absolutely! Choose your preferred roast level, grind size, and delivery frequency. You can pause, skip, or modify your subscription anytime through your account. We roast to order, so your coffee is always fresh.
Yes, we offer gluten-free pastries made with rice and almond flour, and several vegan options including our coconut milk-based croissants and plant-based cakes. Check our menu or ask our staff for current availability.